Amy Harrop and Deborah Drum are two of my favorite training product creators in the Kindle space — teaching authors how to create and sell more books.
In January of 2013, the two of them teamed up to create their “Power Promotion” product, where they teach you, “How To Promote Your Books with Podcasts and Internet Radio Shows.”
I first got my feet wet with this promotion technique in 2005, when I did a two-hour teleseminar training session in front of a live audience of 600 people who were interested in marketing their products online. I gave a one-hour presentation, then we opened the microphones for a live Q&A for the next 45 minutes.
At the time, I was selling a service which had a price tag of $25 per job ordered, and at the end of the presentation, I had an extra $3,000 in sales for the day!! I sold 120 units, which amounted to a 20% conversion rate.
Since 2005, I have done hundreds of live presentations, and I have only gotten better at doing them. But on that first day, I was a clueless newbie…
The good news is that the more you do live presentations, the better you will become doing it and the better numbers you will see in your monthly royalty checks.
In Amy & Deb’s products, they always mix in video presentations, with PDF-documents, Microsoft Word work sheets and more…
In the “Power Promotion” product, they have broke things down into these 6 modules:
- Introduction – 6-minute video, and 3-page PDF
- Contacting Shows – 17-minutes of video, 10-pages of PDF, and access to a database of Available Podcasts organized by niche
- The Interview – 6-minute video, and 3-page PDF
- Starting Your Own Show – 20-minutes of video, and 36-pages of PDF documents
- Promotion and Monetization – 7-minutes of video, and 9-pages of PDF
- Advanced Podcasting – 15-minutes of video, and 7-pages of PDF
I have personally been down the road of creating your own show… Of course, you are free to make your own choices, but I would seriously recommend against starting your own show, unless that is just something you “really want” to do…
Promoting a show is harder work than promoting a book…
I am more interested in reaching an audience than putting my name on a show… By letting others create the shows, I can focus my time on talking to their audiences and selling my books, products and services…
As Amy describes in the video portion of this training, the hardest part of promoting yourself with podcasts and Internet radio shows is the “preparation work” that must go into the process…
For example, you will want to reach the widest possible audience, so it might be useful to promote the shows on which you will be appearing…
Additionally, you will want an easy-to-remember URL where you can send listeners to learn more about your books and to buy your books. If your URL is hard-to-remember or hard-to-spell, you will lose a lot of the momentum that you created when you appeared on the broadcast.
One last idea I want to leave you with is a question…
How did those people who get their books promoted on the morning daily shows get the chance to promote their books on major network programming?
And the answer is two-fold:
- They started small and worked up to the bigger shows; and
- They took the action necessary to prepare themselves for the greater opportunities in book promotion.
When you are looking to promote your books to a much larger audience, you have to start somewhere, and one of the best places to start is with Amy Harrop & Deborah Drum’s product, “Power Promotions“.